Privacy Policy

Privacy & Security

This Privacy Policy (“Privacy Policy”) governs the manner in which Adoption Now (“Adoption Now” or “We”) collects, uses, maintains and discloses information collected from visitors and users (each, a “User”) of the (“Site”). This Privacy Policy applies to the Site and all products and services offered by Adoption Now.

1. What we collect.

1.1. Personal identification information.

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Site, register on the Site, place an order, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, [stories, comments, photos and other information posted to our Site, correspondence and other information that you send to us] or other similar personally identifiable information. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply, or later remove by request, personal identification information, except that it may prevent Users from engaging in Site related activities.

1.2. Non­personal identification information.

We may collect non­personal identification information about Users whenever they interact with our Site. Non­personal identification information may include the browser name, the type of computer and technical information about Users’ means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.

1.3. Web browser cookies.

When you use our site we may store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case.

We may use an outside ad serving company to display banner advertisements on our site. As part of their service, they will place a separate cookie on your computer. We will not provide any third-party ad server with any of your personal Identification Information or information about your purchases. We and our third-party ad server will collect and use non-personal identification information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our site in the same manner as above, but we will not disclose any personal Identification Information to them.    

2. How we use collected information.

Adoption Now may collect and use Users’ personal and non-personal identification information for the following purposes:

2.1. To run and operate our Site.

We may need your information display content on the Site correctly.

2.2. To improve customer service.

Information you provide helps us respond to your customer service requests and support needs more efficiently.

2.3. To personalize user experience.

We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site. We may also use your information to track visitors of our Site. This lets us see which of our features are the most popular so we can better serve our Users’ needs.  It also lets us provide aggregate data about our traffic (not identifying you personally, but showing how many visitors used which features, for example) to outside parties.  

2.4. To improve our Site.

We may use feedback you provide to improve our products and services.

2.5 To process donations.

If you make a donation to Adoption Now, we thank you. You voluntarily provide us with contact information.  We may use this information in the future for other donation related purposes. The donation itself via credit card is handled by a third party—at this time PayPal, but it may change in the future.  If you have concerns about them, you will need to check their privacy policy as well.

2.6. To run a promotion, contest, survey or other Site feature.

To send Users information they agreed to receive about topics we think will be of interest to them.

2.7. To send periodic emails.

We may use the email address to send User information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests.

2.8. Electronic newsletters.

If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.

3. How we protect your information.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal identification information including but not limited to username, password, transaction information and data stored on our Site.

3.1. SSL encryption.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

3.2. Credit card information.

To most efficiently serve you, credit card transactions and order fulfillment may be handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

3.3. Limitations.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal identification information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and (c) any such information and data may be viewed or tampered with in transit by a third party.

4. Sharing, storing and deleting your information.

4.1. Sharing your personal identification information.

We do not sell, trade, or rent Users personal identification information to others. We do not share personal identification information with third parties for behavioral advertising. We may share generic aggregated demographic information not linked to any personal identification information regarding Users with our business partners, trusted affiliates and advertisers for the purposes outlined above. In the event of a merger or acquisition, bankruptcy, transfer of assets, or other transaction we may share non-personal identification information, or generic aggregated demographic information.

4.2. Compelled disclosure.

We may disclose personal identification information or non-personal identification information User to the extent compelled by law to do so. We may attempt to give the User prior notice of the compelled disclosure (to the extent legally permitted) and reasonable assistance, at the User’s cost, if the User wishes to contest the disclosure.

4.3. Storing and deleting your personal identification information.

We store personal identification information so long as there is a legitimate business purpose. Personal identification information will be destroyed once there is no longer a legitimate business purpose. 

5. Miscellaneous.

5.1 Third party websites

Users may find content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

5.2. Changes to this Privacy Policy.

Adoption Now has the discretion to update this Privacy Policy at any time. When we do, we will post a notification on the main page of our Site. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal identification information we collect. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

[5.3. Age restriction.

You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.]

5.4. Your acceptance of these terms.

By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Except as stated below, your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

If Adoption Now collects data for a materially different purpose than the current line of business or collects sensitive information for third party behavioral marketing purposes, the User will be prompted to give affirmative consent before continuing the use of the Site.

5.5. Contacting us.

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this Site, please contact us at

This document was last updated on October 4th, 2018.

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